Creative Copywriter & Brand Strategist
Hi! I’m Erika.
nice to meet you
I develop campaign concepts, brand narratives and digital experiences that turn strategy into work people can embrace, remember and act on.
work
Campaigns, activations and brand systems created for global brands, growing businesses and organizations with something important to communicate.
Each project started with a different challenge. The work began by finding the idea that made everything else click.
about ME
I began my career in Lima’s advertising industry, creating campaigns for brands including Unilever, Burger King and Maestro.
Since moving to Vancouver, my work has expanded into brand strategy, websites and content across a range of industries.
Whether I’m developing a campaign or shaping a brand story, I believe the strongest ideas begin with something true: a behaviour, tension or observation people already recognize. Creativity is what turns that truth into something they can feel and remember.
Why i Exist
I don’t know yet. I’m still figuring that out.
But somewhere in the search for purpose, I found that I love making things—following an observation, pulling apart a problem and playing with an idea until it becomes something worth sharing.
Creativity gives me a reason to pay closer attention, ask better questions and turn what I notice into something people can feel, understand or remember.
For now, that feels like a pretty good place to start.