AFP HABITAT
The song of the trees
To help AFP Habitat reduce the use of printed account statements, we gave the Peruvian Amazon a voice of its own. Photographs of tree bark were transformed into musical inspiration for We The Lion, creating an original song that connected one simple action—switching to digital communications—to the protection of something much bigger.
SOCIAL IMPACT · FILM · DIGITAL · MUSIC · PR
Every project starts with something worth noticing—a behaviour, a tension or an opportunity hiding in plain sight.
The work is finding the idea inside it, then shaping that idea into something clear, memorable and true.